I wonder if this will reduce malware that injects advertising into users' browser sessions. Seems like a win-win, but I don't trust Google at all. They want all

I wonder if this will reduce malware that injects advertising into users' browser sessions. Seems like a win-win, but I don't trust Google at all. They want all private data un-encrypted and available for their own analysis/mining/auction when it comes to their own servers and services.