If you're going to sell me a self-help guide, I want tangible benefits. Tell me if it's about losing weight, managing my time, or how to my shoes. Don't just c

If you're going to sell me a self-help guide, I want tangible benefits. Tell me if it's about losing weight, managing my time, or how to my shoes. Don't just call me a fat lazy slob as I'm tripping down the stairs.