You're assuming Alice only sets up Wordpress, and isn't doing anything else with all the extra time she has on her hands. And quite frankly, a portfolio with y

You're assuming Alice only sets up Wordpress, and isn't doing anything else with all the extra time she has on her hands. And quite frankly, a portfolio with yet another CMS hand made is not impressive at all. I'd ask the same thing: "Why didn't you use Wordpress, or another off the shelf solution?"