Either I live in a world where a startup is being stupid and flagrantly spending millions on an ad during superbowl, or they'll be a raging success....by spendi

Either I live in a world where a startup is being stupid and flagrantly spending millions on an ad during superbowl, or they'll be a raging success....by spending millions airing ads which appear to insult their potential customers and pandering to base exclusivism... Its like a social desirability Catch 22...either way, we lose.