I find it very interesting how they're naming each major functionality with an associated word of it in either the domain name or in its extension i.e. * Mobi

I find it very interesting how they're naming each major functionality with an associated word of it in either the domain name or in its extension i.e. * Mobile landing page: http://peach.cool http://peach.cool * Webapp: https://peachwww.com https://peachwww.com * API: https://v1.peachapi.com/ https://v1.peachapi.com/