The only way for this to work for them is if the ad is controversial enough that people talk about it online after the game. Being incredibly condescending mig

The only way for this to work for them is if the ad is controversial enough that people talk about it online after the game. Being incredibly condescending might work. It's definitely an obnoxious strategy, and it's kind of sad to see. Unfortunately that doesn't mean it won't be effective. After all, we're talking about them here.