Yes they have -- the Samsung Gear VR. You wouldn't even know that it was associated with Facebook in any way. The Oculus Store is accessed via your Oculus acc

Yes they have -- the Samsung Gear VR. You wouldn't even know that it was associated with Facebook in any way. The Oculus Store is accessed via your Oculus account. There's literally no mention of Facebook anywhere (I'm not sure as I haven't used the particular app, but I haven't heard of the Oculus Social app on Gear VR being tied to Facebook either). If Gear VR is any indication, then the fear that Facebook is going to mess with things obnoxiously is unfounded. I don't think we'd have as polished a product as we'll get with the retail Oculus version had the Facebook deal not happened.