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You have data to back this up? Seems like the exposure for a mass-market product like sofi might be great in terms of ROI, rather than wasting time in the tech
by rorykoehler 11y ago
You have data to back this up? Seems like the exposure for a mass-market product like sofi might be great in terms of ROI, rather than wasting time in the tech news circle that most startup PR efforts operate in.
- imron 11y agoYes. See the tech companies advertising in the 1999/2000 superbowl.
- rorykoehler 11y agoI'm not sure that is a quality data point. This company is a fin-tech startup aimed at student loan consolidation. I could be wrong but I would be surprised if the Super Bowl was not a very good target for them in terms of ROI.