4 ms·

The one sure way to blow through a million bucks (plus) with little payback. Terrible decision for any organization - let alone a startup.

• djrogers 11y ago
  Try $5m. $1m is so 1999...
• rorykoehler 11y ago
  You have data to back this up? Seems like the exposure for a mass-market product like sofi might be great in terms of ROI, rather than wasting time in the tech news circle that most startup PR efforts operate in.
  • imron 11y ago
    Yes. See the tech companies advertising in the 1999/2000 superbowl.
    • rorykoehler 11y ago
      I'm not sure that is a quality data point. This company is a fin-tech startup aimed at student loan consolidation. I could be wrong but I would be surprised if the Super Bowl was not a very good target for them in terms of ROI.