Not sure if Apple would see much of a return from this though. Thus not sure if it will happen. TV lifecycles are long; each replaced just under a decade. It's

Not sure if Apple would see much of a return from this though. Thus not sure if it will happen. TV lifecycles are long; each replaced just under a decade. It's a tough business with low returns on invested capital. The other issue is content. Would make sense for them to partner up with Netflix. Netflix has streaming rights (don't know how precisely streaming is defined in their contracts), and Apple knows how to make consumer devices that users want and will pay for. Would be good to see an improved version of the Apple TV box (sans wires).