I do think it’s fashion, but it’s fashion combined with technical depth and sophistication. Usually technology that’s just plain stylish (instead of, say, kitsc

I do think it’s fashion, but it’s fashion combined with technical depth and sophistication. Usually technology that’s just plain stylish (instead of, say, kitschy or flashy) tends to be technologically quite poor, especially when it comes to software, but also when it comes to component quality. Apple manages to provide a complete and round packet. Sure, some aspects are better or more pronounced than others, but it’s not very uneven.