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There's a marketing term called "affordable luxury". And yes it's a contradiction. But it does exist and guide marketers.
by petra 11y ago
There's a marketing term called "affordable luxury". And yes it's a contradiction. But it does exist and guide marketers.
- jdminhbg 11y agoTotally agree that Apple is selling affordable luxuries. Which is why I disagreed with this: > It is the same segment of society (or at least significantly overlaps with the same segment) that will order avant-garde splats of "exotic modern art" food for exorbitant prices Those are unaffordable luxuries.