I'm exactly the same. I have a moto x play (mainly for the much bigger battery). £200ish when I bought it. Works great, really happy with it. I've owned every

I'm exactly the same. I have a moto x play (mainly for the much bigger battery). £200ish when I bought it. Works great, really happy with it. I've owned every model of the iPhone (some twice for loss/damage) up until the 6. The battery life just isn't acceptable for me (i'm a heavy user, granted, but apple hasn't made any improvements in that area for a long time - whatever power savings they've done has been put into making the device thinner). And, the phone does exactly what I need for 1/3rd the cost. Plus I don't have to pay another £100+ for a decent amount of storage. I think Apple (and other high end smartphones) are going to be really stuck with this. Even if they don't switch to Android, people just aren't going to switch phones as much as they did before. They don't offer anything compelling. Same problem has happened with PC/Mac/iPad.