I believe FreedomToCreate was expressing surprise not only at the frequency with which Apple customers upgrade their gear, but rather the fact that such expensi

I believe FreedomToCreate was expressing surprise not only at the frequency with which Apple customers upgrade their gear, but rather the fact that such expensive hardware should be upgraded so frequently at all when the advantages are incremental. The reason for this is that, while Apple gets incrementally better, it at least does not tend to get worse. Compare with Windows 10. Superficially, Apple tech is also a status symbol, especially among the young--but that is not to say that the cool kids do not buy Android phones, Kindles or Chromebooks. Less superficially, the target market of Apple is the luxury/privileged--and this segment of society does not consider advantages of upgrading and neither do they consider cost. It is the same segment of society (or at least significantly overlaps with the same segment) that will order avant-garde splats of "exotic modern art" food for exorbitant prices where others would consider frugality or nutritional benefit. It is the same market that all marketing targets: the clueless and impressionable. I am not saying Apple devices are bad, I am saying they are heavily marked up far beyond the value that OS X and its exclusive applications add, and ergo the majority of its buyers are sufficiently well-off that they can afford to have the most fashionable computer. There is very little fashionable about having something from the previous season, let alone 2012 (despite the fact that a MBP from this year will probably still be sufficient for a web developer in a typical situation). Of course, I am going to get lambasted if I do not also mention that OS X is (arguably) well-designed in terms of user interface. I say arguably because, personally, I do not see this glistening advantage--but I'm a developer, I want a command line and a modern web browser. What I do see is more effort put into the actual polish of the UI than Microsoft seems to invest in their OS. It's no different to Chrome vs Firefox. Chrome is building up quite an impressive market share, despite the fact that its peers (excluding IE, as always, because apparently implementing the flexible box model was too difficult) can do most of the same things that Chrome can do. In a similar vein, Chromium (FOSS Chrome) is readily available to use (yes, yes, dev builds, but they are remarkably stable and I've yet to experience an issue with a Chromium dev build) yet nobody uses it. While obviously discoverability is an issue (since Chromium does not advertise that it can be easily installed) I imagine that if you offered Apple hardware at a lower price without branding, it would sit in the branded Apple hardware's shadow. Especially given the angst already present among cool kids about phones which seem to imitate the iPhone's physical product design) Well, this has been thoroughly anecdotal and I don't usually like to do that, but hey ho. If it's of value for someone to read and expand upon or criticise, why not post it