Yeah exactly my thoughts. The cynic in me is thinking "hey, funny that a company selling SSL Certs wrote an article about how great SSL Certs are which doesn't

Yeah exactly my thoughts. The cynic in me is thinking "hey, funny that a company selling SSL Certs wrote an article about how great SSL Certs are which doesn't do much more than state side-benefits to one primary benefit of having SSL" HTTPS gets you privacy, tamper-resistance, and authenticity for the end-user. This is the one that I often forget: just because something is encrypted doesn't mean it can't be meaningfully manipulated without knowledge of cleartext.