It was used during the Cold War, because it was important to simplify, demonize the enemy. Russian Ivan with bottle of vodka, in a tank, driven by a brown bear

It was used during the Cold War, because it was important to simplify, demonize the enemy. Russian Ivan with bottle of vodka, in a tank, driven by a brown bear with ushanka creates an a lot more simple image; you add Ukrainians, Kazakhs, Armenians, dozen of languages, without profound racial discrimination - and people will start having the Thoughts; counterproductive for the narrative of the Cold War.