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Is advertisement a zero-sum game? I don't think so, if you figure out how to better match products with customers, you create value for everyone. This is what G
by ntoshev 17y ago
Is advertisement a zero-sum game? I don't think so, if you figure out how to better match products with customers, you create value for everyone. This is what Google did in a big way.
- cynicalkane 17y agoA large amount of advertising is oriented towards getting customers to buy things they don't want and don't need. This is negative sum. I won't even get into the cognitive imbalances created by being constantly assaulted with demanding stimuli in media.
- gaius 17y agoThat's marketing, not advertising. Google matches ads with audiences, not products with customers.