The IAB is promoting a "LEAN" ads: Light, Encrypted, Ad choice supported, Non-invasive ads. Given that all of these recommendations go against the current traje

The IAB is promoting a "LEAN" ads: Light, Encrypted, Ad choice supported, Non-invasive ads. Given that all of these recommendations go against the current trajectory of advertising, I doubt they will be adopted any time soon. http://www.iab.com/news/lean/ http://www.iab.com/news/lean/