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I can't speak for the parent, or anyone else for that matter, but it does not appeal to me to burn ingenuity trying solely to figure out how better to get peopl
by orborde 17y ago
I can't speak for the parent, or anyone else for that matter, but it does not appeal to me to burn ingenuity trying solely to figure out how better to get people to buy stuff. It's an arms race, where you expend more effort simply for a better chance at winning a zero-sum game. I'd prefer to work on projects where, rather than fighting to capture scraps of consumer disposable income, I become the spring that sources a mighty river of created value.
- ntoshev 17y agoIs advertisement a zero-sum game? I don't think so, if you figure out how to better match products with customers, you create value for everyone. This is what Google did in a big way.
- cynicalkane 17y agoA large amount of advertising is oriented towards getting customers to buy things they don't want and don't need. This is negative sum. I won't even get into the cognitive imbalances created by being constantly assaulted with demanding stimuli in media.
- gaius 17y agoThat's marketing, not advertising. Google matches ads with audiences, not products with customers.