>Perhaps I'm just clueless, but something tells me that any relevant competitor to Amazon - say, I don't know, Google - would choose to fix the service instead.

>Perhaps I'm just clueless, but something tells me that any relevant competitor to Amazon - say, I don't know, Google - would choose to fix the service instead. Why? The attitude you describe (do what's easy, not what's right) is endemic to any organization over a certain size in my experience.