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I've always been confused about this. REI has 12 million members, and annual revenue of $2.2B. If someone wanted to buy REI's business, who would they buy it fr
by bcherry 11y ago
I've always been confused about this. REI has 12 million members, and annual revenue of $2.2B. If someone wanted to buy REI's business, who would they buy it from? A retailer like Target has $70B annual revenue and a market cap of $40B. So that would suggest that REI could be worth something like $1B. Would each of the 12M members get a check for $83?
- __derek__ 11y agoFrom the article: "Another advantage of being a co-op: Since REI is technically owned by millions of members who’d get little cash from a takeover, it’d be very cumbersome for a rival to buy it out."