It's a risk, but I've known the people behind this for 20 years. They are more at risk of putting the technology/principles/etc. ahead of business than the oth

It's a risk, but I've known the people behind this for 20 years. They are more at risk of putting the technology/principles/etc. ahead of business than the other way around. Of the set of people I'd want building this, Zooko is in the top 3. It's open source, so even if the company fails (likely -- it's a startup, after all, although if successful it will be huge), the project lives. But a company gives them the resources to work on this which wouldn't otherwise be available.