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Well played. You took a dying app, and managed to bring it back onto the radar by spinning a story that has nothing to do with the app itself. There must be so
by milesf 11y ago
Well played. You took a dying app, and managed to bring it back onto the radar by spinning a story that has nothing to do with the app itself.
There must be some sort of pro version of the Hype Cycle circulating in the Valley (http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp http://www.gartner.com/technology/research/methodologies/hyp...). "Okay marketeers, we need to begin the 'underdog' portion of our marketing campaign. If that doesn't work, then we may need to engineer a scandal to boost traffic".
- minimaxir 11y agoI have zero affiliation with Peach, if that is what you are implying. "Any publicity is good publicity" is another fallacy I'd like to take a closer look at.
- milesf 11y agoNaw, I just meant it in the same vein of your article :) Being critical of people being critical by being critical.
- coldtea 11y ago>Well played. You took a dying app, and managed to bring it back onto the radar by spinning a story that has nothing to do with the app itself. It's a story about the launch of the app, the reactions to it and its course in the app charts. It doesn't get any much more about "the app itself" -- except if by that you mean he should only be allowed to review the app and/or write about its feature specs, menus and gradients used in the UI... >There must be some sort of pro version of the Hype Cycle circulating in the Valley. "Okay marketeers, we need to begin the 'underdog' portion of our marketing campaign. If that doesn't work, then we may need to engineer a scandal to boost traffic". I don't see any iota of proof (or even a hint) that he wrote the story to build hype about the app. This accusation borders on tin foil conspiracy theories...
- luckydata 11y agoI wish I could down vote this comment.