Because the former approach finds things that are obvious enough to have been noted by multiple cultures independently, while the latter approach finds things t

Because the former approach finds things that are obvious enough to have been noted by multiple cultures independently, while the latter approach finds things that seem unlikely enough to be novel -- right? A social scientist will not become famous as a deep, original thinker by telling people to work hard, be patient, keep a reputation for honesty, and eat their vegetables.