I'd like to add that getting to a coherent strategy takes time and understanding what it is that you're trying to do. Given the example of Tacoda they probably

I'd like to add that getting to a coherent strategy takes time and understanding what it is that you're trying to do. Given the example of Tacoda they probably needed those first 4 ears of 'fooling around' to get to a point where they could figure out, and clearly formulate what it is they should be going after.