> Are there good startup-oriented books on go-to-market strategy, distribution channels and business models? - Competitive Strategy by Michael Porter. (But jus

> Are there good startup-oriented books on go-to-market strategy, distribution channels and business models? - Competitive Strategy by Michael Porter. (But just reading the HBR On Strategy book is probably good enough to get you started.) - Positioning by Trout & Ries - https://en.wikipedia.org/wiki/Business_Model_Canvas https://en.wikipedia.org/wiki/Business_Model_Canvas If you search for things like 'marketing channels map', there are plenty of results. But it's more important to have a few key tactics that play into your strategy, and then your engagement with the rest of the marketing channels is going to be pretty generic for most businesses. And I don't think there is an authoritative encyclopedia of business models, or at least there wasn't the last time I looked into it.