My favorite startup tradition I've been exposed to is Twilio's: employee jackets are something you earn, regardless of role in the company, only after you've pu

My favorite startup tradition I've been exposed to is Twilio's: employee jackets are something you earn, regardless of role in the company, only after you've pushed a Twilio app into production. After you do so -- and they'll coach you on it if you're not in engineering (or I suppose if you are) -- you get recognized at the next all-hands meeting and the CEO drapes the jacket over your shoulders, in a manner similar to knighting. (They also control distribution of jackets externally, which is one of the reasons I loved my four jackets to death and wore them so frequently that many people were under the impression that I was actually a Twilio developer evangelist.)