3 ms·
Not only was it too much, it was of low quality. I very rarely went to any Zellers and ended up having a negative association with those I did. When they turned
by speg 11y ago
Not only was it too much, it was of low quality. I very rarely went to any Zellers and ended up having a negative association with those I did. When they turned into Targets I still avoided them, never actually stepping foot in any Target stores.
- kerryfalk 11y agoI echo this. I often think of it as an error in branding. They first entered by taking over the space previously held by a company which didn't have a strong brand presence. It was easy to associate the two. I also had never been to a target despite there being two in my relatively small city.
- anonbanker 11y agoZeller's is Canada's K-Mart, and nobody told Target that they were downgrading their brand in order to move into Canada.