I think a lot of Canadians identify with being "lower class", as you put it. For many, it is not at all shameful to shop at Walmart. Walmart has been ingrained

I think a lot of Canadians identify with being "lower class", as you put it. For many, it is not at all shameful to shop at Walmart. Walmart has been ingrained in us for so long, and we have such a small population (the population of all of Canada is less than that of California alone), that there is not really a market for another big box retailer. Walmart is just fine. Personally, none of my friends or family ever commented on having been to a Target. I never went to my local one either.