2 ms·
Clothes, household goods, furniture, etc are much better at Target, but the real reason is because Target is nicer. It's cleaner, better designed, the employees
by sotojuan 11y ago
Clothes, household goods, furniture, etc are much better at Target, but the real reason is because Target is nicer. It's cleaner, better designed, the employees are drilled into being helpful (I worked there)—it just feels better to be at a Target.
They get fashion designers to do collaborations with their clothing line as well, which helps their image. 3.1 Phillip Lim for Target a couple of years ago sold out instantly. In general their clothing is on par with a real clothing store. I have a cardigan/jacket thing I got there in 2011 that has no holes or damage.
Walmart has a "lower class" reputation, and so do the people that go there often.
Don't get me wrong, they are both big box stores. They aren't that different under the hood, but Target managed to present itself with a cleaned-up image that attracts a lot of middle and upper middle class people who don't want to be seen at or go to Walmart.
- fgandiya 11y agoYou pretty much hit the nail on the head. The clothes I get from Target last much longer than those I bought at Walmart. Also, the staff are much easier to get a hold of.
- developer2 11y agoI think a lot of Canadians identify with being "lower class", as you put it. For many, it is not at all shameful to shop at Walmart. Walmart has been ingrained in us for so long, and we have such a small population (the population of all of Canada is less than that of California alone), that there is not really a market for another big box retailer. Walmart is just fine. Personally, none of my friends or family ever commented on having been to a Target. I never went to my local one either.