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My thought is that because Target's downfall was really location. Zellers got significantly worse and worse over the years that eventually, people stopped shopp
by canistr 11y ago
My thought is that because Target's downfall was really location. Zellers got significantly worse and worse over the years that eventually, people stopped shopping there and took their business elsewhere. As a result, Zellers only existed in dead-end malls with low foot traffic because the majority of people went to Walmart.
Target decided it was a good idea to buy up all the Zellers locations and put their stores in there. But by that time, people's habits changed. Target wasn't going to revive dead malls.
- tjl 11y agoThat's not entirely true. I know that Target in Waterloo was in one of the major K-W malls that gets a lot of traffic. Even still, the few times I shopped at the Target, it was dead.
- dghughes 11y agoThe Zellers here Charlottetown was a busy place yes it was run-down but quite a few people shopped there every day. Walmart did take a lot of the lower end product sales and Sears was similar to Zellers with a few higher quality items but Zellers was still busy. You but something at Walmart it falls apart in six months, Sears lasts and stands by what they sell, Zellers was in the middle.
- Tiktaalik 11y agoSome of those Zellers locations were super premium locations. In BC one was at Oakridge Mall, which is one of the top malls in North America by sales by square foot. They also grabbed a spot at Metrotown, another very successful mall. Unfortunately they also grabbed a lot of other locations that were probably underperforming. They over extended themselves.
- slavik81 11y agoI was surprised when they announced they were coming to Canada. They seemed like another mid-market red-coloured retailer. Why did they think they'd succeed where Zellers failed?