But they don't control the price. No-one is a price setter any more, they are all price takers. They are playing Stag Hunt [1] and the Nash equilibria are "All

But they don't control the price. No-one is a price setter any more, they are all price takers. They are playing Stag Hunt [1] and the Nash equilibria are "All Low" or "All High", no single entity can up the price without losing sales, only rising demand or majority throttling of supply can do that now. [1] https://en.wikipedia.org/wiki/Stag_hunt https://en.wikipedia.org/wiki/Stag_hunt