Few thoughts: * Was your GA reporting period covering the day? The reporting always defaults to up until yesterday for me * AdBlockers! Facebook click trackin

Few thoughts: * Was your GA reporting period covering the day? The reporting always defaults to up until yesterday for me * AdBlockers! Facebook click tracking may use backend metrics while GA is frontend, and blocked by various adblockers. I've really enjoyed Segment.io, you can track GA page views etc via the backend which could provide better metrics ¯\_(ツ)_/¯