I'd consider the goals similar. Both want to land and re-use orbital rocket boosters. SpaceX landed an orbital booster, but they have yet to re-use that boost

I'd consider the goals similar. Both want to land and re-use orbital rocket boosters. SpaceX landed an orbital booster, but they have yet to re-use that booster. I'm sure they would rather dissect that booster, since they have a factory and are continually building new ones. Blue Origin landed a sub-orbital booster, and then re-used it. However, this booster is much smaller than what would be needed for orbit. So this rocket is more of a technology testbed (and potential fun ride). They'll have to build and design a whole new rocket in order to reach orbit - and they've already started doing so.