Their mission is NOT about generating more pageviews in the short term to rack up ad revenue but stick to being a reliable source of information Strictly speak

Their mission is NOT about generating more pageviews in the short term to rack up ad revenue but stick to being a reliable source of information Strictly speaking, their mission of the NYT is to make enough money to survive. In the long term, that will prove difficult if the audience does not grow. It's all very well trying to be a reliable source of information, but a reliable source of information combined with frothy light articles is better than a bankrupt company.