That's what I hate about Adwords. It's a vampire that sucks every last drop of profit margin out of small businesses like this. Bidding on keywords becomes a ra

That's what I hate about Adwords. It's a vampire that sucks every last drop of profit margin out of small businesses like this. Bidding on keywords becomes a race to the bottom and everyone loses except Google. There's no value in this. There's no efficiency gain. It's monopoly rent-seeking and I would like to see that monopoly broken.