Not all advice is supposed to be generally applicable and there's nothing wrong with that. And, you should shut down your company when either 1) you lose hope,

Not all advice is supposed to be generally applicable and there's nothing wrong with that. And, you should shut down your company when either 1) you lose hope, or 2) continuing will be unethical, whichever comes first. If it's likely you won't be able to pay your employees and other debts, that falls under point 2.