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Sounds like you have a great problem. One of the funny things about building products is that you often don't know who your users are going to be until you actu

Sounds like you have a great problem. One of the funny things about building products is that you often don't know who your users are going to be until you actually release. This is why we tell companies to launch as fast as possible, and not spend too much time thinking about what might happen before they have any information about how users interact with what they've built. In your case, your company's goal is to help people get jobs (it seems). As long as you can do that, do it for every user that wants your help. You may have to adapt your messaging to fit the broader base, but that's a good (if hard) thing. If you find that widening your approach hurts your ability to get people jobs, then you'll probably have to change things up.

userium 11y ago
Thanks Aaron, yes our goal is to 1) help people get jobs and 2) help companies to increase diversity of their workforce. Another issue is how to retain users. Once a user finds a new job, and is not looking for a new one for a while, how do we keep them coming back to the website? I guess with great career content? Do you have any other ideas on how to keep users coming back?
- akharris 11y ago
  This is one of the really hard parts about companies focused on hiring - your frequency of use is super low, which makes repeated engagement tough. Content is one way to do it, but this is the kind of thing you'll need to experiment with quite a bit to get right. One of the cool parts here is that I don't think anyone has really figured this out over the long run, which means there's a massive opportunity up for grabs.
  - userium 11y ago
    Thanks again Aaron. Here are my last questions. :) 1) What are your biggest worries about companies focused on hiring? What type of problems do you foresee for us in the future? 2) What was your initial reaction when visiting our website? Was there something that annoyed or puzzled you?
- localcrisis 11y ago
  This sounds similar to dating sites. A happy user is one who doesn't need you anymore! The thing is, dating sites solve a known problem that a lot of people have, but by no means does it end there. Relationships are hard and take work, where are the apps that help build strong 1-1 connections? Same thing for you. Increasing workplace diversity is awesome, but hiring is only a tiny part of that. I'm sure that many of your users face similar challenges being a minority in their work environment. How can you bring them together to solve those problems once they have their job?
- localcrisis 11y ago
  This sounds similar to dating sites. A happy user is one who doesn't need you anymore! The thing is, dating sites solve a known problem that a lot of people have, but by no means does it end there. Relationships are hard and take work, where are the apps that help build strong 1-1 connections? Same thing for you. Increasing workplace diversity is awesome, but hiring is only a tiny part of that. I'm sure that many of your users face similar challenges being a minority in their work environment. How can you bring them together to solve those problems once they have their job?

userium 11y ago

Thanks Aaron, yes our goal is to 1) help people get jobs and 2) help companies to increase diversity of their workforce. Another issue is how to retain users. Once a user finds a new job, and is not looking for a new one for a while, how do we keep them coming back to the website? I guess with great career content? Do you have any other ideas on how to keep users coming back?

akharris 11y ago
This is one of the really hard parts about companies focused on hiring - your frequency of use is super low, which makes repeated engagement tough. Content is one way to do it, but this is the kind of thing you'll need to experiment with quite a bit to get right. One of the cool parts here is that I don't think anyone has really figured this out over the long run, which means there's a massive opportunity up for grabs.
- userium 11y ago
  Thanks again Aaron. Here are my last questions. :) 1) What are your biggest worries about companies focused on hiring? What type of problems do you foresee for us in the future? 2) What was your initial reaction when visiting our website? Was there something that annoyed or puzzled you?
localcrisis 11y ago
This sounds similar to dating sites. A happy user is one who doesn't need you anymore! The thing is, dating sites solve a known problem that a lot of people have, but by no means does it end there. Relationships are hard and take work, where are the apps that help build strong 1-1 connections? Same thing for you. Increasing workplace diversity is awesome, but hiring is only a tiny part of that. I'm sure that many of your users face similar challenges being a minority in their work environment. How can you bring them together to solve those problems once they have their job?
localcrisis 11y ago
This sounds similar to dating sites. A happy user is one who doesn't need you anymore! The thing is, dating sites solve a known problem that a lot of people have, but by no means does it end there. Relationships are hard and take work, where are the apps that help build strong 1-1 connections? Same thing for you. Increasing workplace diversity is awesome, but hiring is only a tiny part of that. I'm sure that many of your users face similar challenges being a minority in their work environment. How can you bring them together to solve those problems once they have their job?