Either design can be aesthetically pleasing or it can serve the business goals, it rarely satisfies both. Case in point - Basecamp bounce rate 25% http://www.a

Either design can be aesthetically pleasing or it can serve the business goals, it rarely satisfies both. Case in point - Basecamp bounce rate 25% http://www.alexa.com/siteinfo/basecamphq.com http://www.alexa.com/siteinfo/basecamphq.com Checkout app bounce rate 50% http://www.alexa.com/siteinfo/checkoutapp.com http://www.alexa.com/siteinfo/checkoutapp.com (I admit Alexa isn't accurate but for comparing websites in relative terms, it is good enough)