I was talking design with a friend yesterday, and she said something interesting: "The reason all these companies have cute logos is to remind you that they're

I was talking design with a friend yesterday, and she said something interesting: "The reason all these companies have cute logos is to remind you that they're easy to use. Rounded corners and scratchy infographics conveys that this is simple software, even if it's doing a lot behind the scenes." As the article points out, 140 characters is not what's driving this. If you're using standard English everywhere, your Facebook posts sound like your cover letters, and that's weird. For a generation who's been dubbed "amiable" as one of the highest virtues, this isn't OK. Figuring out ways to invent slang so it cleanly translates to written text is pretty hard. This is a pretty clever solution to that: anybody who's a native speaker can do it, if you read it out loud, it serializes / deserializes pretty well, and it's novel. FWIW, I'm 30, and I do know people who talk / tweet like this. It's mostly done sarcastically, though when you do it all the time, is it really sarcastic?