In 1994, Jacob Nielsen did a study showing that 90% of users did not scroll to find more content on web pages. But just three years later in 1997 he wrote: "I

In 1994, Jacob Nielsen did a study showing that 90% of users did not scroll to find more content on web pages. But just three years later in 1997 he wrote: "In retrospect, I believe this was due to people treating a set of Web options like they would treat a dialog box... In more recent studies, we have seen that most users scroll when they visit a long home page or a long navigation screen. This change in behavior is probably due to users getting more experience with scrolling Web pages." - http://www.useit.com/alertbox/9712a.html http://www.useit.com/alertbox/9712a.html "Most people don't scroll" was true 15 years ago. It's sad that it lives on as an urban myth despite being invalid for most web pages today. (I do agree that it helps to make key content visible without scrolling. I'm just pointing out evidence that most people do scroll these days, and that the evidence has changed since this was first studied.) Google's pagination proves nothing. Even on a 1600x1200 display, you do have to scroll to see all the results on a typical Google search page. (Try out a Google SERP on http://browsersize.googlelabs.com/ http://browsersize.googlelabs.com/ and you'll find that over 90% of users need to scroll to read past the eighth result - and there's no way to get to the next page without scrolling.) Google has other reasons for pagination, like reducing bandwidth, latency, and server-side CPU time.