4 ms·
The environment is good overall, but marketing has become more complex for indies, since it's no longer directed through a platform owner - it has to go to an a
by chipsy 11y ago
The environment is good overall, but marketing has become more complex for indies, since it's no longer directed through a platform owner - it has to go to an audience beyond "game players" to make a big impact. This has stymied a lot of developers who are new to marketing, but it also points the way forward.