3 ms·
the whole point of being above the fold, is grab the user's attention in the first few seconds. The stuff below the fold, only gets read if a person is convinc
by vaksel 17y ago
the whole point of being above the fold, is grab the user's attention in the first few seconds.
The stuff below the fold, only gets read if a person is convinced by the stuff above the fold to continue reading.
- prawn 17y agoBingo. You need to cater to two audiences - those with a passing interest who'll gloss over big text and an image (often screenshots in the case of start-ups) but hopefully remember what they've seen, and the more dedicated who will get interested and read the long-format copy, researching before purchase. Ogilvy forever pushed this style of selling - here's an example: http://www.annoyingdesign.org/blog/2009/08/04/ux-print-ads/ http://www.annoyingdesign.org/blog/2009/08/04/ux-print-ads/