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I can see how hardware would benefit from someone taking a risk with investment. It's better to sell hardware at the price point it would be at if you are doin
by kokey 11y ago
I can see how hardware would benefit from someone taking a risk with investment. It's better to sell hardware at the price point it would be at if you are doing it large scale to test the market, even if you are selling it at a loss. However, it sounds like you are almost beyond that point and know there is a demand and at what price, but it was probably hard to compete for investment (and talent) when investors were willing to throw money at zany schemes with hopes of unicorns. I hope for you, once investors become more careful again, that a business with something more proven and where the cash was managed sensibly will be exactly the type of company that most investors will be keen on. This was roughly the situation after the dotcom boom, except investors were poorer and less confident (well, I hope). I also think investors will have to increase their appetite for hardware, because IoT and autonomous vehicles are showing a lot of promise. I also think money that would normally go to unconventional oil and gas projects would be seeking something new. Good luck!