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There will always be a discrepancy. No doubt about it. However, the magnitude of the discrepancy has never been so much in any of the networks I have advertise
by adarsh_thampy 11y ago
There will always be a discrepancy. No doubt about it.
However, the magnitude of the discrepancy has never been so much in any of the networks I have advertised on.
As someone who has overseen spends to the tune of over 1 Million USD on various networks, I can attest to the fact that this does not happen often.
- stevesearer 11y agoThe discrepancy is why I like to have a conversation with my advertisers about the reporting I send them versus the GA activity they track on their website. My numbers might be slightly higher a than what they see in traffic, but if they're still happy with the activity happening on their site, it is still a successful ad buy. Edit: should also mention that my ads are priced monthly and not per click.
- spada 11y agoare you offering a flat CPM rate or RON on a specific site?