Agreed. The problem with companies getting involved in social issues is that social issues take a degree of tact, planning and prior-research. You can't just w

Agreed. The problem with companies getting involved in social issues is that social issues take a degree of tact, planning and prior-research. You can't just wade in and play with peoples lives. Good on them for trying - and I hope they don't feel burned by it - but there's a reason public entities and charities are better placed to addressed these kinds of problems, even if they're not well resourced for it. Hopefully they'll continue to refine how they approach it.