So what the hell does "You Be The VC" mean, when it appears to be an incubator? They'll provide office space and seed money if I front $1 million, drive an expe

So what the hell does "You Be The VC" mean, when it appears to be an incubator? They'll provide office space and seed money if I front $1 million, drive an expensive car and attempt to wrestle them off the board? Am I missing something, is this satire that just went right over my head? [Edit: I think I get it now, the slogan isn't aimed at the entreprenuers that enter, it's aimed at the visitors that vote. Does anyone else think this is absurd branding, or am I just having a Day of Comprehension -5?]