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Yeah, I'm sure you're right, and that's a post of theirs I would really love to see. Screenshots of several different versions of their homepages, from cramped
by adamhowell 17y ago
Yeah, I'm sure you're right, and that's a post of theirs I would really love to see. Screenshots of several different versions of their homepages, from cramped to sparse, and how they all converted.
- nhebb 17y agoI remember several years ago when 37 Signals abruptly changed their web site, The issue came up in their blog comments and was covered by Copyblogger here: http://www.copyblogger.com/the-37-signals-approach-to-copywriting/ http://www.copyblogger.com/the-37-signals-approach-to-copywr... Bottom line: 37 Signals didn't do any testing. I know they've reported headline testing results, so maybe they've changed their practices.