I wonder if the timing has to do with all the bad press Amazon had the last few days. Now I know this was in a pipeline for a long time, there is no way you do

I wonder if the timing has to do with all the bad press Amazon had the last few days. Now I know this was in a pipeline for a long time, there is no way you do something like this on a whim. But I wonder if they moved up the timing of the release of the announcement in order to get some good press going again