3 ms·
I see where he is going, but I think he used a terrible example of the 37 signals web page. He says they don't call you to action until the bottom of the page.
by sammcd 17y ago
I see where he is going, but I think he used a terrible example of the 37 signals web page. He says they don't call you to action until the bottom of the page. But their four products are clearly displayed "above the fold".
I was buying what he had to say until he used this example that clearly didn't sell the point.
EDIT
Also his design is amazing. Someone of less a caliber might not have gotten me to read the article. I'm still going to be putting my "buy" button "above the fold"
- wizard_2 17y agoIt's not bad design but I have to point out that he's following in Dustin Curtis's footsteps quite closely. Each article is complete with its custom design and an obvious amount of effort goes into the look of each one. http://dustincurtis.com/ http://dustincurtis.com/ He calls it a "blogazine" format. Dustin is the first person I've seen do it, but I'm happy to see it catch on.
- mbrubeck 17y agohttp://jasonsantamaria.com/ http://jasonsantamaria.com/ started using this format slightly before Dustin. I'm not saying anyone copied anyone else - just that it was probably invented multiple places. And of course, before blogs took over the web, a separate design for every page was quite common. Look at JWZ's old "stories" pages for a particularly horrible example. :) http://www.jwz.org/gruntle/toothbrush.html http://www.jwz.org/gruntle/toothbrush.html http://www.jwz.org/gruntle/zombies.html http://www.jwz.org/gruntle/zombies.html http://www.jwz.org/gruntle/license.html http://www.jwz.org/gruntle/license.html
- dasil003 17y agoHorrible, but they look great in Netscape 2. Never forget that.
- alabut 17y agoAnd Khoi Vinh started doing it before JSM in Sept 2007 with a group blog called A Brief Message. It's been dead for about 2 years now but it was being regularly maintained for a while with weekly updates and had interesting guest authors that would also pair up with a different designer to craft the layout of each article. It was not only an interesting experiment, it actually created some really cool thought-provoking writing, like these bits by Dan Saffer and Clay Shirky: http://abriefmessage.com/2007/11/01/saffer/ http://abriefmessage.com/2007/11/01/saffer/ http://abriefmessage.com/2007/09/13/shirky/ http://abriefmessage.com/2007/09/13/shirky/
- jacobolus 17y agoHis design works really well if you have an extremely wide browser window. Unfortunately, most sites don’t, and so the web is most browsable with a narrower window (say, 900 or 950 pixels), and that makes Paddy Donnelly’s site stop fitting.